Many marketers are aware of the effectiveness of digital marketing. But, they are ignorant of the right tools. In fact the right tools can only bring the desired results. It is the duty of the marketing department employees in an enterprise has to ensure that the right tools are selected and implemented to get the results at the right time. Even though they become aware of the effective tools the reason why most of them do not take it in effect is the expensiveness. Some tools are expensive but very effective. The marketers should be aware of the alternatives also in order to balance the expenses with the objectives of the enterprise.
Some of the substantial tools which are commonly used by the successful firms are briefly explained below.
1. Email marketing
It is considered as one of the powerful tool because of the automation features which reduce the burden and workload of employees. Though they are automated the efficiency is not compromised at all. The saving of time is also a benefit of this tool so that employees can concentrate on the weaker areas. The response from the consumers motivates the marketer so that improvements are made to enhance the performance. The empirical studies about the effectiveness of the digital marketing strategies are also easily conducted using email marketing.
2. Social media
The development of the technology is very fast and strong to an extent in which people starts loving and living in virtual worlds. The effect of online communication is also notable for the development of business activities. Social media is such a platform for the marketers to get their product familiar and famous among the customers. Studies show that the degree of deliverability is high for social media promotions. Automation is the other attractive feature of this tool.