Since the marketers have moved from the conventional methods of marketing and depend on the internet for effective marketing the opportunities in the career is high. It is to be noted that the rate of growth of the digital marketing industry is also very high when comparing with the other traditional marketing methods. It also fuels the entire national development to an extent. Even though the competition exists in the career as a member of digital marketing team, the safety and stability which the profession gives adhere the employees to it. The scope of employment in digital marketing is briefly explained below.
The career opportunities in digital marketing are different in different countries on the basis of the market conditions and forces of that particular country. Nevertheless, the major areas in which job opportunities are generated are common in many countries. It includes optimization of search engines, marketing through social media, email marketing, marketing through search engines, content marketing and web analytics. Many companies distinctly setup a department for the activities of marketing which is responsible for the digital marketing also. This again increased the scope of the career. Thus marketing manager-digital is the most opted and desired designation in the field.
The duties of the manager are to lead the entire team and submit reports to the top level management in regular intervals of the time. The salary packages of the manager vary from firms to firms on the basis of the profitability. The qualifications and the experience have been the most commonly asked criteria for selection. It is to be noted that the experience in the firm is a criteria for the salary determination. Since the optimization of search engines is the most effective tool of digital marketing the need for optimizer-search engines is also high in which the experts in IT can glow.