Since a large portion of the consumers live in virtual world using the online communication media the marketers enrooted in the digital marketing. The conventional methods of marketing are followed by some of them mainly focusing on the old generation. Still, the effectiveness of digital marketing is always incredible. Studies show that eighty nine per cent of the customers use online media to buy and sell their products. The productivity of digital marketing is also appreciable which attracts more marketers into it. The faster and versatile service through online marketing is the main reason why consumers depend on the same.
The reach of the online marketing is very wide so that the inaccessible consumer groups by the salesperson are reachable for the online media. The cost effectiveness is the other attraction for both the consumers and the marketers. When compared with the conventional methods of marketing like newspaper articles and advertisements, digital marketing only costs low. The target is sharp which enable the marketer to ensure that the information passed has reached the right place or person. This also makes them able to track and record the results which are impossible in the case of the conventional methods.
The decision making process within the business enterprise is easier with the digital marketing. This is because the response from the final consumers of the product is recorded with an aim to use it to make decision at the time of imprecision’s. The consumer response is also high because they get an effective platform for comparison. The customer choice is also increased so that the customer gets the desired product and services. In turn, the competitors try to increase the quality to maintain the position in frontline. It is also an exclusive benefit of the digital marketing to track the change in consumer behaviour.
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