An image speaks louder than any number of words on a website. In Search Engine Optimisation, however, image optimisation is something of an afterthought because quality content is preferred for higher ranking in search results. Today’s SEO best practice focuses on image optimisation and with social media, more emphasis is given on the use of structured data, page speed optimisation and rich snippets.
Predicting the future, both SEO analysts and business owners may have to think again about how they move forward with image optimisation. Before looking at the past, present and future of Search Engine Optimisation, it is worth knowing why this is an important topic and more critical for certain industries than they might realise.