This is quite straightforward. You need people’s e-mails in order to do e-mail marketing. Don’t know how to do that effectively without being alloying? Don’t worry, we will show you right now.
If you have a strong online presence, you can simply ask your customers to enter their e-mail address into a pre-made landing page. What we do recommend that you do is provide something in return of a client’s e-mail. It can be anything from a discount, voucher or a draw for a giveaway. This will make your ask for their e-mail address less annoying and more valuable to them as they will get something in return.
If you don’t have any online presence, you can start small from your salon. Apply the same strategy and do it manually right before the client leaves your salon.