Unless you’ve been living on a deserted island for the past several years, you know the power and impact that social media can have in today’s internet culture. Businesses have been built—in some cases overnight—on the strength of a Tweet, Instagram post, or Facebook message. At the same time, some businesses have felt the adverse effects of such power: a poor review, a complaint that wasn’t handled properly, or a service that wasn’t performed as promised.
t’s important to first understand how social media analytics can help gauge the power and reach of our customer’s social media platform. In a nutshell, these metrics help measure the performance of social media channels. Using this information, you can analyze the content to optimize a strategy to drive your business forward. One example of a social media analytics metric is click-through rate, which is the percentage of people that click your link from a social media post to your actual website.