If your business doesn’t have blog, you’re in the minority. Blogging can turn up traffic, raise rankings, boost brand authority, and much more. Blogs aren’t just for personal online diaries and political commentary anymore. Blogging is a powerful online marketing tool for small businesses.Simply put, a blog (short for “weblog”) is an online medium made up of brief posts that shares personal or informal information about an individual, group or business. From a business perspective, a blog is an online channel used for connecting directly with your customers and sharing relevant news and information pertaining to your industry. Compared to other content marketing techniques, such as Knowledge Center, a blog is more frequently updated and contains more concise, conversational and casual content.